

With the 25th anniversary of the “Story of Seasons” franchise aligning with the launch of XSEED’s newest expansion, “Pioneers of Olive Town,” the timing for awareness-boosting activations couldn’t be better. To celebrate, we developed a brand integration with Imperfect Foods, allowing fans to cook and enjoy their favorite dishes from the game. Recipes like “Potato Potage and Mixed Vegetable Salad” were a hit with influencers, who prepared the dishes using Imperfect foods and shared what they loved about the game.